“Archaeology, Outreach, and the Media: Best Practices for Writing for the General Public” (Dr.Kristina Killgrove, University of North Carolina Chapel Hill)

More academics are engaging the public through digital means today, and many are blurring the lines between academia and journalism. There are diverse platforms for disseminating information about research, but outside of journal articles, the most common tends to be blogs, from the character-limited Twitter to the long-form blog post. This presentation / Q&A will focus on understanding the science blogging ecosystem, positioning a blog within it, building an audience, and using best practices to craft a piece of scholarly public outreach that people will want to click on and read.

Dr. Kristina Killgrove (https://killgrove.org/) is an award-winning science writer and archaeologist based in Chapel Hill, NC. Her research focuses on the analysis of human skeletal remains from Imperial-era Italy, and her ongoing project at Oplontis near Naples involves the excavation, osteological analysis, and biochemical analysis of people killed in the catastrophic eruption of Mt. Vesuvius in 79 AD. Killgrove writes a regular column about archaeology for Forbes, and she is teaching anthropology courses this fall at UNC Chapel Hill.